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Natalia Lova is the founder and CEO of Lova Lash & Brow Academy and the founder of the Lova Lash Salons network, which includes three beauty salons in Florida, as well as an online store.

She is also the organizer of The Beauty Factor – Beauty & Business Conference and competition for professionals of the Lash & Brow industry. Natalia is also a Judge and Speaker in international Competitions and Conferences for professionals in beauty industry.

To buy tickets to the Beauty Factor, please visit

Follow @lovalashbar and @natalialovaofficial on Instagram